By: The Professionals

Hire your REALTOR® like you would your accountant.

Tags: Hiring Realtors®, Straight Answers

He rides toward you on a white stallion with a twinkle in his smile and announces, “I’m the best accountant in the land and I’m here to save you from the perils of Revenue Canada!” You reel with relief, throw your personal finances and receipts at his feet – and sign a binding contract.  No. Questions. Asked. Weeks later, he’s vanished and won’t ret...Read More

By: The Professionals

Is Your REALTOR® Working?

Tags: REALTOR® Serious about selling

I recently showed a house listed in the Fredericton area that should have sold itself. The home was high-end (as was the asking price) – but the showing left me shaking my head. Individually the problems looked like molehills, but together they created a mountain of obstacles that neither my client nor I could overcome in our minds. Rooms that should have been eye candy for an interested ...Read More

By: The Professionals

The One Item Needed to Sell a Home For Top Dollar

Tags: Overpricing, Priced Right

Accurate pricing leads to more sales. Naturally, all sellers want to get the most money possible for their homes when they sell them. There is one item that, if not perfect, will cause your home to sell for less than it should — that single item is the price. Pricing your home properly to begin with is without question the single most important factor to selling your home for top dollar....Read More

By: The Professionals

The Open House Myth

Tags: Homes in Fredericton Area, Open House, For Sale

Vendors often ask about the effectiveness of open houses in selling their homes. This comes on the heels of more clients telling us upfront that they don’t want open houses. To understand what is going on here, we need to go back in time. Thirty years ago, an ‘open house’ was the only way that the buying public could determine if they liked the home – and they w...Read More

By: The Professionals

Don’t make buyers imagine the possibilities.

Tags: Buyers, Home Staging

  WHY isn’t your house selling? WHY are the offers so low? WHY is this so damn hard? Saying goodbye to a home where you have created many memories is not easy. You love this home. You can’t imagine anyone else NOT loving this home. And of course, you expect nothing less than top dollar for the privilege of buying your ‘pride and joy’. BUT that was three months and a ...Read More

By: The Professionals

Are you paying for lip service?

Tags: Professional Advice, Real Estate

A lot of Realtors® prefer the path of least resistance. They’ll agree with everything you say, candy coat the rest and take their chances. It’s easier – and secondly, why stir up a potential hornet’s nest before they’ve got the listing? Sometimes the best guidance is a bit like Buckley’s cough syrup (it tastes awful, BUT it works). Take the path of least ...Read More

By: The Professionals

The difference between market price and market value in real estate

Tags: Market Price, Market Value, Proper Pricing

Ways that buyers and sellers see a home can make all the difference In real estate, many agents suggest that it all comes down to price. Is it true that a property sells just because of price? What about the value component? Well, we all can agree that there needs to be an exchange of goods in order for a sale to occur. However, the buyer and seller might not rate value equally. When we market...Read More

By: The Professionals

How Long Does it Take to Find a New Home?

Tags: First time home buyers, house hunters, home searching 

If you’re planning to look for a new home sometime in the future, you may be wondering how long the process will take. How much time should you set aside for viewings? How many of the listed homes should you see? Of course, the process varies from person to person. According to the Department of Housing & Urban Development, home buyers view an average of 15 properties before finally cho...Read More

By: The Professionals


Tags: /

We have 3 seconds to make an impression. THAT’S ALL. After 3 seconds, if the buyers’ interest is not captured…we’ve lost them! So why is it that we see Realtors® taking such terrible pictures of homes? At THE PROFESSIONALS, we are crazy serious about taking pictures of your home that are worthy of posting on the Internet and that DO capture buyers’ attention....Read More

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